Online Marketing

Like flying? Just like a pilot, a website requires a checklist in order to organically rank on Google and other search engines. If one item is missing, you’re grounded! Maybe you had bad experiences before, or you’re completely new. We’ll guide you through this process so that you can make an informed decision. Talk to one of our reps to find out how we can make your website ready for take-off!

What's the difference between SEO and SEM?

Although at times it may seem to be the same concept, there is a clear distinction between "Search Engine Optimization" (SEO) and "Search Engine Marketing" (SEM). Both collectively constitute online marketing. SEO and SEM can help you with your online presence by increasing your visibility throughout the internet. SEM is essentially marketing with paid advertisements, like the various ads you see throughout the web, while SEO is an organic method in increasing your rankings in various search engines. Back in the mid to late 1990s, search engines would rely on "keywords" found within your website. Times have certainly changed and nowadays there is a lot more to achieving a successful SEO and SEM campaign.

How SEO can benefit your business.

Just as it is true with any successful business, at some point you need to establish credibility. At first, a prospect assesses whether or not they want to do business with you. Once that is achieved, you are most likely to transact in some form of business activity. The same is true with the internet. However, designing a beautiful website isn't the only requirement for being found online. We often forget that before credibility is established, you first need exposure – someone had to see an advertisement, a sign...something before they noticed you. At Phoenix Afterglow, we'll be sure to optimize your website and get it ranked ethically. Ultimately, it is about trust. We believe this is established through clear and constant communication. With that being said, please do not hesitate to contact us so that we can guide you through this internet jungle.

Are Pay-Per-Click / SEM ads effective?

It depends. But we can assure you that an ineffective Pay-Per-Click (PPC) campaign will leave you frustrated. It takes a certain skill to properly acquire and execute various SEM ads. Who is your target audience? Rather going out "for the hunt," let's gather the people who are looking for you. To follow the hunting analogy, would you rather use a shotgun or a sniper rifle? It depends. Not every tactic or strategy works on every scenario. Contact us to set up a strategy that works in order to successfully run a PPC campaign for you.

YouTube and Video Marketing

Did you know that YouTube sees 35 hours of new videos uploaded every minute?! Not impressed? Well did you know that over 6 billion hours of YouTube is watched each month? Yup. And according to Nielsen, more adults ages 18 to 34 watch YouTube more than any other cable network. Now that I’ve got your attention, maybe you should consider tapping into the millions of users subscribing to various YouTube channels daily. Become a household name and spread your message online with Phoenix Afterglow.

Social + Media = Social Media.

Sometimes simple math demystifies things. (Or maybe not). Is every social media platform right for my business or organization? Whether it's Facebook, Twitter, Linkedin, Pinterest, etc., each has its advantages and disadvantages. You have to socialize frequently with quality content. Posting in quantity will never outweigh quality. How can you engage your audience? With Phoenix Afterglow, we'll be sure to assess your situation in order to produce high-quality content for your various social networks.

Email marketing isn't SPAM.

True or false – email marketing is not effective? If you are spamming the internet, expect very low numbers. But, if you go with Phoenix Afterglow, we’d be sure to seek the people who want to stay in touch with your company. Sometimes it takes a while for a prospect to decide whether or not they want to do business with you. Creating informative, useful content would be sure to do just that. > Learn more

Let’s not get ahead of ourselves.

You may already have a website and feel ready to take on the internet head on. However, you must be sure that you have a strong foundation first. Without a solid, optimized website that is both creatively and technically sound, one that also inspires and targets the right market, you are not quite clear for takeoff. Further, if you have a weak brand, you’re not going to be visually compelling or memorable. > Learn more